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More sales. Stronger profit. Smarter marketing.
How an award-winning Australian fashion brand strengthened commercial performance using a profit-first approach.
The challenge
" There’s so much we don’t know, and so much conflicting advice out there. We need practical growth advice grounded in our own numbers and tailored to each stage of our journey. "
Results
+72%
Average order value up from $90 to $155
x1.6
Contribution margin up from 25% to 41%
-36%
Reduced reliance on discount from 14% to 9%
+55%
Improvement in MER from 4.4 to 6.8
The outcome
“ We now have a profitable business model - increased sales, stronger profit, and an efficient and scalable marketing engine.”
Kyall Fenaroli, Founder, MAKU Studios
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